June 13th, 2007

London 2012 Olympics logo

2012 London Olympics logo
2012 London Olympics logo
This has been all over the news and raising many bad reviews and caused quite a stir when the animation had to be pulled when it was realised that it can cause cause epileptic seizures.

It also has been pulled apart by many graphic and other designers and through it all I have not heard one good review about it. I do not know the exact figure this package cost but I have heard that it was around $700, 000. If this is right, it was to costly and the business who designed it must be laughing their way to the bank.

Personally the thing that gets me is that the zero, looks like the simplified version of Australia. The only thing that is missing is Tasmania but then again the tilted square between the 1 and 2 could be it.

Personally as a design, it looks ok but for a big event like the Olympics it sucks. The reason why they designed it with the graffiti look was to try and get young people interested in the games. That is a good idea but a jazzed up logo will only help the same way a band aide does over a gapping wound.

Some Articles:
NDTV - 2012 Olympics logo under fire
Scotsman.com News - London unveils its 2012 Olympics logo
If you have any others, please add as well as your opinions..

UPDATE - 20/06/2007
Sitepoint and Trainingcamp had a competition about redesigning the logo. Read about the competition hear
In reading the comments it seems that the shapes are suppose to represent the continents of the World.

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Yes, i agree with the author of article. The logo is not much self explainatory. If i am not wrong i get a perception that its graphical representaion of year 2012.

Comment by Hureen — June 13th, 2007 @ 3:03 pm

@Hureen - Yes you are right, it is suppose to represent the year 2012 but apart from the five circles located in Australia it has nothing to do with the Olympics.

The five circles just seem to be added on as an after thought :lol:

Comment by GermWorks — June 13th, 2007 @ 3:15 pm

Hears a link of what Sitepoint (website publishing/ blog/ forum place) thought:

http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo

including some redesigns etc

Comment by GermWorks — June 20th, 2007 @ 11:15 am

i’m 13 and even i wouldn’t fall for this crap =|

Comment by Lizzy — March 16th, 2008 @ 9:18 am

Case closed then Lizzy!! :lol:

Comment by GermWorks — March 17th, 2008 @ 2:32 pm

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