GermWorks - Web Design & Life

Going to a different country is so beneficial and I would advise it to anyone. It is great to experience a different culture, food and as a designer, different ways of advertising. So on my recent trip to Malaysia for my honeymoon I saw some effective Malaysian advertisement examples.

Examples of Effective Advertising in Malaysia

Websites should always be visible and used in design

As a web designer by trade I tend to get frustrated by Australia’s lack of fore-sight when it comes to the Internet. Not only do we have the slowest broadband but most people, businesses and organisations do not see the benefit of having ONE: a website and TWO: effectively advertising it with and for your product.

This example is a classic example of how different most other countries treat a website, so much so that they add the website URL into the design of the shoe.

Creativity in effective advertising

Malaysia and Perth both had good crowd drawing major events this year with Perth having the Red Bull Air Race and Malaysia having a Formula One Grand Prix.

Perth used an airplane in a medium strip to advertise the air race while Malaysia have created these to advertise their Formula One Grand Prix. Apart from the obvious TV, paper and web advertising they also stretched normal means of advertising with some different but very effective advertising means.

Finding any effective empty space to advertise

I am not saying that every empty space needs and should be used for advertising but what the Mono-Rail people have done hear isvery effective. The sponsors are located in the circles for the stations, it does not deter from the station names and it also gives you a bit extra income.

Small details are Effective and Important

Small details help sell clothes

What is this shop selling? Did you guess clothes, while the straw chest, vase, plant and old books does not directly sell the clothes it however adds character to the atmosphere of the shop. Most of the time, it is the small details that will either break or make the design and in this case the small but important details helped sell their clothes.

First impressions do count

I have gone to quite a few restaurants, both scabby and to more posh restaurants and most of the time they all go cheap on the menu presentation. The menu is one of the first contacts the customer has with your food, so it needs to have some careful time spent on it. I have lost count on how many mis-match and poor quality menus I have seen. While I did not eat at this restaurant, it made me want too and I even complicated on keeping the menu.

Something different but effective causes reaction

If you go close to the book called Type Addicted, you cannot read the cover but the further away the clearer the title becomes, it sort of works on the below photo. I will confess that I a couple of times, walk closer and further away in the book store, I even got my wife to do the same.

Wrapping up examples of Effective Advertising

It was quite good and encouraging to see these effective advertising methods used first hand. If you have seen any cool effects from your home environment or travels please also let us know of them. Hopefully these examples will help me and others to be even more effective in the way we design and advertise for ourselves and clients.

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